Importance of Web Marketing in Tourism Marketing Promotion Case Study

Importance of clear Marketing in Tourism Marketing Promotion - Case Study ExampleThe investiture of extra resources in the brazil nutian tourism industry has significantly expanded it, generating 5 million new jobs in the midst of 1996 to 2002 (Weaver, 2005). These investments are focused on bettering management of natural and cultural resource searching of more look in delivering tourism services developing promotion of tourism activities by gathering organizational and private initiatives implementing basic infra-structure appropriated to regional emfities, and investing in professional qualification (EMBRATUR, 2001 cited in Theobold, 2004, p. 98). On the international side, the government noticed that the most viable sources of tourists are South American countries, Western European countries, the United States, and Japan, respectively. In 2000, Visit Brazil committees were established in several of those countries. According to EMBRATUR, those committees have participated in trade shows and seek to bring international investments to the Brazilian tourism industry (cited in Theobold, 2004). However, it appears that the improvements, when compared to the potentialities of the country, still represent relatively delicate numbers.According to the PNT - Politica Nacional de Turismo/National Tourism Policy - two international markets are considered of great importance to Brazils tourism industry Europe (Germany, Italy, France, Portugal, Spain, and the UK) and the United States. Between 1997 and 2000, the relative market share of Europe and U.S. tourists in Brazil has been constant 25 percent from Europe and 12 percent from the U.S. (PAC, 2002). EMBRATUR (2001) maintains that tourism has not reached its perceived potential because the Brazilian government belatedly recognized its potential as a driver of economic emersion and development. It was only by 1996 that the Government began to understand the importance of the enormous tourist potential in Brazi l. It withal realized that it would need to establish a strong administration for tourism promotion and development in order to fully capturing the tourism potential. At that time, the national tourism policy was drafted with definitions of macro strategies for both house servant and international markets (EMBRATUR, 2001 cited in Theobold, 2004).