Arsenal Holding PLC Essay

This composition is a SWOT analysis of the company Arsenal Holding PLC; whose main product is the Famous English football club ARSENAL FC which is based in Holloway, London and is one of the most successful clubs in English football with thirteen first division titles and ten FA cups and also a record of the longest uninterrupted period in the English top flight.( Wikipedia) What is SWOT? SWOT represents the output of a marketing audit analysis and is essentially the analysis of the environmental factors and the internal appraisal part of the marketing audit. It stands for Strengths, weakness, opportunities and threats. Assessment of this SWOT factors together with an evaluation of its implications is a key part of objective marketing planning.(G.Lanchester and L. Massingham (1996) It is also important to note that SWOT ANALYSIS should be ranked in other to emphasis the importance of each point. The company Arsenal holding plc is the parent company of Arsenal FC and operates as a non-quoted public limited company a variation from other clubs. Only 62,217 Arsenal shares have been issued and they aren’t traded on any public exchange apart from rather infrequently on Plus market ;a specialist market.A single share in Arsenal had a mid share price of  £10,250,which set the companies capitalisation value at approximately  £637.74m.(wikipedia). Its Business Most of its business activities evolve around the Arsenal FC brand which is globally known as a top football club which performs consistently at the highest level in England and Europe. Football being an internationally accepted sport with Europe being the center piece of this affection, it has been suggested that the English Premiership is arguably the most colourful and entertaining League in the world with a viewer following that could be estimated into hundreds of millions weekly and Arsenal would also arguably be elected as its most entertaining team with millions of fans world wide. This Financial wise interprets into a massive brand image and which would  brings cash flow from; image rights of its players and the club, income and earnings from trophy wins and participation in the league and European competitions, Sale of players, television rights, sales of club merchandise and collecting gate for home games. Strengths 1. A very strong globally known brand 2. Large global fan base 3. Large stadium 4. Lot of large corporations interest in brand 5. Location in England and London 6. A few big and expensive players 7. Great history 8. Interesting records and achievements 9. Loyal fans 10. Colourful football and brand colour 11. Effective management Weaknesses 1. Inability to win trophy 2. Inability to compete financially with the best in Europe 3. Inability to keep its best players 4. Inability to convince fans of interest in football success 5. To many inexperienced players in squad 6. Small football squad Opportunities 1. A lot of young potential talents in the squad 2. Recent penetration into Asian market 3. Emergence of FIFA fair play rule 4. Emergence of very defensive teams playing unattractive football 5. Growing English national’s membership in the squad 6. Increasing interest in the English premiership and the European champions league globally Threats 1. European crises 2. Emergence of clubs funded by oil barons 3. Increasing wage structures in the premiership 4. Increasing player valuation 5. Increasing cases of player disloyalty 6. Unhappy fans 7. Resurgence of Tottenham their London rivals 8. Chelsea’s champions league win Evaluation and analysis The SWOT analysis as seen above, appears to be highly invested in the activities of Arsenal FC, this is because the club is a business institution which has an annual financial statement and is run by its parent company Arsenal holdings, which makes the activities of the club and its environment worthy of note. The analysis evolves around the clubs past and present positions and performances; its strengths revolves around the brand and how established it is, pointing out the colourfulness of both the clubs chosen colours and style of football it represents. It also points at the size of its stadium which is regularly filled up and which amounts to large amount of tickets sold. Its weaknesses evolve around its current inability to win trophies and also current financial restrictions as opposed to its main competitors who have a lot more to spend Opportunities looks at its youth policy; a system where by they buy a player most times cheaply and groom him after a few years into an inter national star with the club as his stage. The result of this is that the player’s value increases immensely and with the current state of transfer developments, beyond proportion. It also looks at the fair play rule which if put into effect by UEFA,the body that governs football in Europe will stifle the current dominance of some of its competitors. The threats point at the current crisis in Europe as its most important highlight, as if there is no money there will no body to buy tickets or purchase the goods that the club brands. It also considers its competitors as a major threat, because of the seeming limitless wealth some of them posses. *Note Players leaving the club on the short term is not a danger as it brings about healthier balance sheets and bigger profits, as the players are sold for huge fees, but in the long term it affects the clubs image and reputation and cause an increase in fan disloyalty, so it should be seen as both a weakness and a threat. Conclusion From the SWOT you can conclude that the company has a high amount of strengths compared to the other categories, its weaknesses are quite a few but the man danger lies in its threats, with the key one of note being the crisis in Europe which is affecting all businesses in general, the other threats appear manageable when compared more of the same is advised to sustain the club. REFRENCE G.Lanchester and L. Massingham., Strategic Marketing planning and evaluation, (1996) www.wikepedia.com

How is Iago Presented In Act 1 Of “Othello” Essay

â€Å"Othello† was a play written by William Shakespeare in 1603. This play is a tragedy written in iambic pentameter, with a noble hero named Othello and a devious villain called Iago. Iago changes the story for the worst as he causes Othello to commit suicide and murder his loyal wife because of his fatal flow which is jealousy. The opening of the play confuses the audience for Iago and Roderigo are arguing over Desdemona. The audience may also be confused for they don’t know who the characters are and why they are having this discussion. The confusion and chaos in the play is related to when Queen Elizabeth died for this is how the country felt at the time and were in the middle of a controversy. They may also be shocked when the performance first starts for on stage would have been the first black male performer as there was a lot of prejudice at the time. Act 1 scene 1 begins with an argument between Iago and Roderigo as this was an effective way to start a play as it gets the audience hooked, because they want to find out what they are arguing about. Iago is Shakespeare’s villain and the audience almost immediately become aware of this hence he has been taking money from a character named Roderigo. This is because Iago was accepting money from him to try and persuade Desdemona to meet Roderigo. We can show this for he says â€Å"That thou, Iago, who hast my purse as if the strings were thine†. This shows that Iago can manipulate people very easily he feels he is like a puppeteer been able to have control people. This may make the audience feel sympathetic for Roderigo because he has been duped by his trusted friend. Shakespeare is presenting Iago immediately in a negative light for he contrasts him with the well spoken Roderigo. We also know that theatre was the best kind of entertainment in the early 1600s. However, also in act I scene I, Shakespeare allows the audience to feel some sympathy for Iago because he loses his position of lieutenant to Michael Cassio. We can show this as he says â€Å"I have already chose my officer.† And what was he? Forsooth, a great arithmetician,. One Michael Cassio, a Florentine. That never set a squadron in the field, nor the division of a battle knows more than a sinister-unless the bookish theatrics†. At this  part the audience start to feel sorry for Iago because it should have been him who got the promotion. Othello knows that Iago can fight well in battle as it quotes â€Å"And I of whom his eyes had seen the proof at Rhodes, at Cyprus and on other grounds†. This makes the audience confused on why Othello gave the position to Cassio and not Iago. In the text it says â€Å"Forsooth, a great arithmetician† showing that Cassio is intelligent, however not strong in battle. In the first scene, Iago states â€Å"It is as sure as you are Roderigo, Were the moor, I would not be Iago, In following him, I follow myself† which is showing that he doesn’t follow Othello’s orders and makes his own decisions in what he thinks is right. Later, he says â€Å"I am not what I am† which insists that he is following Othello as a loyal, honest friend when the audience, myself and Roderigo know the true side to him. This is shown because Iago and Roderigo wake Brabantio up in the middle of the night by shouting vulgar comments at his window. They awake Brabantio by saying â€Å"Awake! What, ho, Brabantio! Thieves! Thieves! Look to your house, your daughter, and your bags! Thieves! Thieves!†. This shows the audience that they both have no respect, even though Brabantio is a senator. We know this because Iago says to Roderigo â€Å"Do, with like timorous accent and dire yell as when, by night and negligence, the fire is spied in populous cities†. This shows the audience that Iago can get people to do anything he wants them to do, backing up the point that he is like a puppeteer. By awaking brabantio in the middle of the night and saying â€Å"Look to your house, your daughter†, it would make him check that Desdemona is in the bed, but as she is absent from the house, this would expose desdemona’s secret to her father. The audience would also feel shocked and disgusted in Iago and Roderigo for they are grown men and are showing a low level of maturity. Iago later shouts â€Å"Even now, very now, an old black ram is tupping your white ewe† insisting that Othello and Desdemona are having sexual intercourse at this moment in time. The audience can now see that Iago is rude, arrogant, foul mouthed and has low social class. In this scene Shakespeare presents Iago as a devious and manipulative man. One way he does this is that Iago sets up a confrontation between Roderigo and Brabantio, then slyly walks of leaving Roderigo to bear the brunt of  Brabantio`s anger. However, Iago’s ultimate aim is to get revenge on Othello because he gave his promotion to Michael Cassio, even though he is far better in battle and has proved this when Iago says â€Å"Of whom his eyes had seen the proof at Rhodes, at Cyprus and on other grounds†. This shows that Othello has seen that he rightfully deserved the position of lieutenant. In act I scene I, Iago is twisting Brabantio’s mind and poisoning it with hatred towards Othello in order to make Brabantio urge to cause trouble for him. I think this shows the audience that Iago being cowardly because instead of facing up to Othello and speaking to him about his disagreement for he makes Brabantio and Roderigo work for him. He does this so he doesn’t get his trust put into question by Othello. This could also lead to him being called a traitor. He is also represented as being manipulative with this quote, â€Å"As if the strings were thine† saying that he is like a puppeteer with control over whoever he chooses which later in the play, his skills will pay off as his plan comes into action by getting everyone against each other and it results in mass murder though suspicious Iago aroused. In addition, right at the end of act I scene I, Iago directs Roderigo in the direction of Othello making him in control of the situation showing how easily manipulated Roderigo is. Pace is built throughout the beginning of the first scene when Iago is making long speeches and rants about Othello. The pace rapidly increases when it gets to the point where Roderigo is under Iago’s spell and is convinced by what he is saying. This is when Iago encourages him to tell Brabantio about Othello and Desdemona, â€Å"Call up her father, rouse him†. As soon as Roderigo agrees and begins to wake Brabantio, Iago’s confidence rises as he knows he has accomplished the first part of his devious scheme to get revenge on Othello. Tension is built during the first part of the scene when Iago is giving his monologue, it is an emotional speech and Roderigo learns a lot about him from it. For example, when he says â€Å"I wear my heart upon my sleeve†, we know he is not an honest, decent person. It is tense because Roderigo is confused about what to say as he is intimidated by Iago who is very arrogant and proud of himself. Towards the end of the scene, t he tension has eased and no one is anxious anymore because everything that needed to be said, has been. So in act I scene I, Iago isn’t everything he starts off as being represented as it would seem. We begin to believe his ploys of innocence and then they are greatly subverted and changed. Everything we are led to believe changes in minutes of reading as pity turns to hate, and friendship turns to duplicity and manipulation.

U.S history Essay Example | Topics and Well Written Essays - 750 words

U.S history - Essay Example Wages in United States were better than in Europe, more so for skilled laborers, this led to millions of immigrants coming to America. The industrialization increase meant real wages growing with 60% in the US. The major industry was the railroads as the factory system, finance and mining increased in importance. Europe, China and eastern states immigrants resulted to the West growing rapidly, based on mining, ranching and farming. This is the period that the United States became the leader in ahead of Britain in industrialization. The economy was fast expanding in the new areas in the country, more so heavy industry factories, coal mining, and railroads. The first Transcontinental Railroad was opened up in 1869 to the far-west ranching and mining regions. Instead of six months, travelling from New York San Francisco only took six days. Formerly isolated regions were connected by the new track to the bigger markets that facilitated the development of commercial farming, mining, and ranching, leading to a true national marketplace. Production of steel in America rose to surpass the total of Germany, France, and Britain combined. Paris and London poured money for investment into railroads through financial markets that are centered in Wall Street. By 1900, economic process concentration had already extended to industry’s most branches. Before the Gilded Age, old immigration as is commonly referred witnessed the real boom of United States’ new arrivals. Around 10 million people came in the new immigration. These people provided the industries with the workforce that they required at a very good cost (Hunger, Parshall K.  53). John Muir was a Scottish-American practitioner of naturalism, author, and early advocate of preservation United States wilderness. His books, essays, and letters telling about his nature’s adventures. He gave a lot of his time in preserving the Western forest. His enthusiasm

Coaching skill education Essay Example | Topics and Well Written Essays - 1500 words - 1

Coaching skill education - Essay Example Scientists are of the view that this kind of training is good for the athletic sports as opposed to sports like table tennis, gymnastics, and figure skating which are considered early specialization sports. These early specialization sports take short number of years to fully develop competitor to join the elite competition. They therefore do not require as much number of years to prepare as for the athletic training (Bar-or, 2006). This stage as the name suggests is the fun stage. The athlete, or would be athlete, is meant to have fun as they learn the basic moves required in the sports. This stage is best suited for the ages of 6-9 for males and 6-8 for females. It is important to note the basic skills practiced here are not the sport specific yet but are just general body movement skills. This is to ensure the athlete is all round developed and grows with sporting without difficulty (Bloom, 2004). The emphasis is therefore to build basic motor skills. These will help produce an athlete with skills that are trainable in regards to the specific sport. There are three stages involve in the fundamental stage of skill development. These three stages can be categorized as: initial stage which takes (2-3 years), elementary stage which takes (4–5 years) and mature stage which takes (6–7 years). At the end of the FUNdamental stage, the athlete should have the basic sport skills such as speed, good balance, and agility. Strength training at this stage should include using the child’s weight another important aspect also is the introduction of the child to the ethics of sports. It is important that the child learn sports basics from the tender age (Ericsson & Charnesss, 1994). At this stage, the athlete is to learn all fundamental sports skills. The main objective of this stage is to further the skills learnt at the first stage. The motor skills are advanced and the child

Tourism in Madagascar Term Paper Example | Topics and Well Written Essays - 3250 words

Tourism in Madagascar - Term Paper Example People are not seeing Madagascar as a sustainable tourism spot. There lies the confusion. Ecotourism is defined as the travel to the destinations of the world where flora, fauna, and cultural heritage are existent. They are the primary attractions for the tourists. They aim at minimizing the negative effects that are mostly caused due to traditional tourism on the natural environment (Butler, 2005). Sustainable tourism on the other hand focuses on bringing benefits to the local people, the environment and the economy. The concept of sustainable tourism has been slower in Madagascar, mainly due to the fact that people tour with an aim of seeing a natural environment (eco tourism). Madagascar's main originating market has been France. It is still unable to furnish products which are for sustainable tourism market, rather then just for ecotourism (Butler, 2005). Madagascar is located on the south-east coast of the African continent. Madagascar is the fourth largest island. It is larger than the States of California and Oregon. The island extends 100 miles in length and 360 miles in width. This democratic country lies in the Indian Ocean and is among the world's poorest countries. Madagascar, as being among the poorest countries, is mostly engaged in agriculture at a subsistence level. Citizens do not have options of choosing their desire career path. They have to dwell in whatever they have. They have to spend their life in whatever limited resources they can find. This poverty is causing crucial harm not only to the people living in Madagascar, but also to the endemic biodiversity of Madagascar. At present, the Madagascar's biodiversity need the presence of good tourist, tourist who will respect, care, and play a responsible role in saving the Madagascar's treasure of biodiversity. (Butler, 2005) If an individual is enthusiastic and looking for the unexpected, if one wants to meet an extraordinary people, then he or she must go and discover this fascinating island. That individual will certainly agree with the characterization made by world-explorer Dervla Murphy: "Apart from the Tibetans, I have never traveled among a people as endearing as the Malagasy." You will become attached to the country, verifying once more the Malagasy proverb: "They who drink the water from the Manangareza River always come back to Madagascar" (Mittermeier, 1988). Economy Madagascar is dominated by the agricultural sector. However with the establishment of a duty free export processing zone in 1990, there has been an increase in light manufacturing, particularly textile manufacturing and agricultural products processing (cf. Gossling and Jiddawi 2004). Despite the existence of natural tourist spots, biodiversities and cultural heritage, Madagascar is still among the poorest countries. The reasons

Marketing Research- Individual Data Analysis Report Assignment

Marketing Research- Individual Data Analysis Report - Assignment Example Another critical factor that has led to an increased consumerism is the surge in credit culture. In addition, companies nowadays also put more emphasis on the requirements of consumers because they have understood that it is wise and sensible to manufacture products according to the requirement as it mitigates the market risk as well as provides opportunity to gain success. The same idea is applicable for a television production company (Edwards & Peccei, 2007). Television viewers have the tendency to watch programs that is entertaining and has some kind of social value (DeMozota, 2003). However, the viewership of a television program is greatly dependent upon the culture of the country and also the customer base that the television program has considered as its target. In this report, in-depth consumer analysis will be conducted to assess their attitude towards reality shows. On the basis of the analysis, a recommendation to the client, NBN will be made about whether they should int roduce a new Reality TV show or not. The analysis of data will encompass both qualitative and quantitative forms and a judgment will be made after considering both the facts (Solomon, 2008; Pride & Ferrell, 2004). Qualitative Analysis Key Themes Identified The study is trying to analyse the attitude of consumers towards reality TV shows. Another issue that became evident while exploring the qualitative data is the definition of a reality TV show. The analysis revealed that there are several types of shows being aired on television, but classifying programs as reality, soap and drama is a tricky task. Interpretation of Theme 1 The nature of the program is also dependent upon an individual’s point of view. According to R2, a reality shown is the one that depicts a real life scenario and showcases true reactions of the contestants participating in the program. Furthermore, the respondent also mentions that there are some reality shows that uphold real things but is often scripte d and participants act according to the direction. In the similar way, R5 comments that â€Å"I have to admit, I am not a very big fan of real-life TV. I tried watching programs such as survivors and Temptation Island, but they just are not appealing to me, which I think has a lot to do with the fact that I see those shows as acting and nothing else†. Hence, the same issue i.e. what actually is a reality television show is the matter of doubt among the mass. Another point raised by the respondent regarding reality TV shows is the authenticity of the participants. Exemplifying the mega hit show ‘Big Brother’, the respondents stated that â€Å"who wouldn’t be tempted to pretend to be someone that they don’t normally get to be on TV, even though the shows are supposed to be 100% real and genuine.† The statement obviously holds great importance, as consumers may feel cheated if they are not shown the real side of the participants. However, the po int made by R1 in this regards is contradicting. The respondent believes that some sort of acting in the reality shows is absolutely acceptable because they have participated in a competition and wining the show will reward them with a lot of money. Therefore, it is up to them how they portray themselves in front of the audience and it is up to the audience how the rate remains constant. In addition, the respondent also stated referring to reality show where two ordinary people

Intercultural public relations Essay Example | Topics and Well Written Essays - 2000 words

Intercultural public relations - Essay Example This has forced the field of public relation to device ways on how to deal with this problem and several theories or ways have been formed as guidelines on dealing with the issue of intercultural public relations1. This paper will try to look into detail how the intercultural public relation problem has been addressed by different theories and how these theories differ and their similarities, it will look at the importance of studying intercultural public relations. One of the theories of intercultural public relations is the cross-cultural adaptation that was brought forward by Robert Park, in this model he identified four steps in this theory that people have to undergo. The first step is the contact step where the individual is exposed to another culture; this is followed by competition where the two different cultures compete against each other. Thirdly, this is where the less dominant culture learns to accommodate the cultural aspects of the dominant one and finally he is assimi lated into the group and he learns to assimilate other members. One of the theories under this is epistemology where an individual acquires communicational skills from the dominant culture and his own way of thinking is transformed in to that of the host2. In another dimension, the public influence model that is mainly practised in countries that are hierarchical in nature such as India and in Africa, however in other countries such as the United States of America it is practised in minimal levels. In this case, public relation is not with respect to the larger community or a group, rather it is with people of a higher social class or those with influence. This is where people with more personal influence are likely to achieve their goals or higher levels of success. Dialogic method is another way in which intercultural public relations can be viewed; this is where the organisation and the public that it is addressing are viewed as equal partners. In this model, all people are broug ht on board in the decisions of the organisation. As the name suggests, it involves dialogue between an organisation and the public without bias or prejudice and it appreciates the opinions and personal worth of every stakeholder of the organisation. This method involves admitting when one party is wrong, empathising and allowing the decisions made collectively to change the way things are done, it aims at building strong and long lasting relationships in the process of doing business. In working with this model a lot of interpersonal and intercultural communication skills are required and a genuine concern for people and it is not dictated by pre mediated rules and regulations. Due to the diversity of individual and stakeholder in different sectors, understanding of their varied and different cultural backgrounds helps in knowing how to deal with them. Genre approach to intercultural public relations in this case helps public relation researcher or theorist to understand the variou s cultural backgrounds and communication styles and not merely trying to feed information that an organisation wants the public to know3. An intercultural public relation expert should engage in six activities that include identifying the special characteristics of the situation or culture, identifying the intended effects on the audience, clarifying the motivational intention of the organisatio