Comparison of Theoretical Orientation Essay Example for Free

Comparison of Theoretical Orientation Essay Comparison of Theoretical Orientation The two theories that I am choosing to compare and contrast in the situation given, is Sigmund Freud’s psychoanalytic theory and William Glasser’s reality theory. William Glasser, M. D. , is the developer of Reality Therapy and Choice Therapy. Glasser developed a cause and effect theory that explains human behavior. He focuses on personal choice, personal responsibility and personal transformation. William Glasser has an approach on his theory that is very nontraditional. He does not believe that somebody can have a mental illness unless there is something organically wrong with the brain. He also believes that if somebody is considered to have a mental illness it needs to be confirmed by a pathologist. William Glasser also believes that genetically we are social creatures and need each other. That may very well be the cause of almost all psychological symptoms which is our inability to get along with the important and meaningful people in our lives. Sigmund Freud developed a theory to explain psychoanalytic and psychotherapist and much of his work comes from self-analysis. Sigmund Freuds work suggests that early experiences in ones life can shape and develop the way we behave as adults. Freud identified five stages within the first five years of life and he believes that our behavior patterns consist of three main elements which are the ID-this is the basic instincts present at birth, also known as the pleasure principle. The Ego-realistic acts within the mind and reality, this is also considered that the fence principal. The Super-Ego-this is the sense of conscious, our duty and responsibility, this is also known as the moral principle. Freud believed that when conflicts arose between these three parts it was those experiences from birth and early childhood that had the most impact on us as we became adults. Even though Freud never studied children and its fair to say some people have doubt about his theories, Freud developed his theories based on clinical experience with his patients and they were usually all women. Knowing that Freuds work was based on an assumption that personality is shaped and behavior is motivated by powerful inner forces can make it easy for one to misunderstand or misinterpret Freuds theory.

Advertising Fast Food Product Placement Media Essay

Advertising Fast Food Product Placement Media Essay Product Placement is a term defined as the practice of integrating specific products and brands into filmed entertainment. Product placement was always evolved into the billion-dollar market of Hollywood. As the costs keep increasing for producing movies, studios become ready to make connections with big corporations, which are willing to place their products in a big, particular film. These big connections have big payments. For example direct payments for product placement (for instance in License to Kill Phillip Morris Tobacco paid $350,000 for Bond to smoke a Lark cigarette). Another good example is, In the biggest co-marketing deal in film history, Coca-Cola paid à Ã‹â€ 95 million to the producers of Harry Potter for the right o use the films logo on its cans in what will become a series of films; the first Harry Potter film cost à Ã‹â€ 75 million. It went on general release on November 2001 and is expected to be shown on a thousand screens in the UK. The movie was like the big bang as expected. Harry Potter products everywhere sold in huge amounts and consumers attacked to any product of the movie letting the industry behind the scenes to gain more power. Today all major US film studios seeking for brands to place into a film they are producing. Studios dont pay to the brand owner but the benefits of product placement advertisement are so big to the product name and the film itself that each side promotes the other. Even some smaller studios are seeking for product placement. These movies usually require the product owners to pay television and billboard advertisements. A small film cannot afford these types of advertisements but product placement can. Getting a product into a movie is a long and complicated process. Only the largest companies have direct connections with the large studios. Other companies need to contact to product placement agencies. These agencies try to attract companies with their promises of favorable placements. These agents contact to studios on the phone and look through the scripts with the studio to find someplace to fit their clients products. There are over hundred product placement agencies in the United States. One of the most famous ones is E.R.M.A. (Entertainment Resources Marketing Association), an agency with the slogan Let Us Put You In Movies. E.R.M.A. has a long list of member studios including 20th Century Fox, DreamWorks, MGM, Universal Pictures, and Warner Bros. This agency also has a longer list of clients and under the food title E.R.M.A. has the most famous fast food brands as clients like Taco Bell, Burger King, Dunkin Donuts, KFC and McDonalds. These lists are just examples and they are normally much longer. While time passes more and more companies are realizing the importance and effectiveness of product placement. Companies are searching for the right movie to place their products and taking advantage of the consumer capacity of the movies. Product owners and studios can use different techniques for placing a product. The best product placements are the ones that the product is needed for the movies storyline. But these placements are not common. Another good placement of a product is by letting the characters using the products. The best example of this type of placement is from the movie Forest Gump. In Forrest Gump, when Forrest goes to the All-American ceremony at the White House he drinks large quantities of Dr. Pepper. It does not come off as a shameless promotion because the consumption of the product creates the funny confrontation between Forrest and President Kennedy, as Forrest says, I got to pee. When people see a movie with product placement they tend to look for the products they see on screen to make these products a part of their lives too like the movie characters they watch. When the consumer see Forest Gump drinking Dr. Pepper and say The best things about meeting the president was you could drink all the Dr. Pepper you wanted. the consumer looks for the brands name everywhere. Instead of drinking orange juice with their sandwiches the consumers order Dr. Pepper with the sandwich. Or someone else sees the Harry Potter cups of Coca-Cola and forget about the juice and buy the cola. When a star uses a recognizable product, people in the audience will pat themselves on the back and say look how smart I am, Im using the same thing as the hero in the movie. Its the most inexpensive way to get visibility and sales power. One of the most famous movies of the director Steven Spielberg was E.T. the Extra-Terrestrial (1982). The movie became famous for its cute alien, two cute little children, flying bicycles, interesting story and neat details that everyone who have seen the movie feels emotionally attached to E.T. Almost every review can be found about the movie is positive and this feels like a magic. The receipt from movies ticket sales worldwide shows $756,700,000. When we look at the list of top grossing movies of all time at the worldwide box office E.T. is number 10. That facts address an incredible success. E.T. is not only famous for these facts but it is also known as the movie that changed the world of the product placement. So how did E.T. change the world of product placement? By showing Reeses Pieces as the favorite food of the major character and after the millions of dollars of ticket sales and thousands of people watching the movie in theatres, noticing Reeses Pieces as the favorite food of the character who the viewers have emotional attachments to while watching the movie. E.T. increased the sales of Reeses Pieces by 70%. This amount was amazing and everybody was impressed. One interesting fact about this placement of the movie is how this all started. On the process of producing the movie suddenly the producers came up with the idea of asking for money from MM for showing MM products in the movie. But MM didnt like the idea so their answer was no. In the end everybody agrees that Reeses Pieces made the right decision to say yes to E.T. After the huge success of the product placement in E.T., advertisement gained even more power. Advertisers started to search for ways to carry their products out of the commercial breaks and move the product to the shows themselves. So the product placement became popular. Some of the most famous examples of product placement are James Bond Series perfect car BMW, Taco Bell in Demolition Man, FedEx in Cast Away and Ford in Jurassic Park. But the most famous products used in product placements are fast foods and the most famous brand would be McDonalds. Fast food restaurants biggest advantage is food is a product easy to fit in most movies and in most movies it is acceptable for a character to got to any fast food restaurant when the fact, that in every neighborhood at least one fast food can be found, considered. But McDonalds even made surprising attacks. In a movie about no technology, no electricity, nothing related to our world but only a world belongs to an era when dinosaurs were still around; McDonalds was looking for product placement. In the picture number1 you can see how McDonalds got into the movie Flintstones. In the movie, McDonalds wasnt only a restaurant that our heroes choose but also on the sign of the restaurant over 19 dozen sold joke is a flashback of the companys fast growth and power. Actually when we look at the picture carefully or while watching the movie we can easily notice that the scene McDonalds was used, in a way is a complete McDonalds commercial. Workers wearing McDonalds uniforms, a big sign telling how powerful McDonalds is getting, a sunny day, children running, laughing and playing, a full restaurant with happy people. This movies receipt from ticket sales worldwide shows $358,500,000. Most people who have seen the movie were children and the image of McDonalds for them is the restaurant their favorite characters choose. This image is a little scary even before we focus on the restaurants quality, health issues or morality. While McDonalds and Hollywood are getting richer and richer with these commercials nations get even more addicted to fast food. Young children (under the age of eight years) are very susceptible to advertisements. If an advertisement for a product attracts their interest, they will ask for it even if it is a product for which they have no need or use. (Theres the story of the five year old boy who was asked what he would choose if he had just one wish. His answer was A Tampax, because if I had that I could swim, ride a horse or do anything) Especially young children influenced to want to eat unhealthy, fatty fast foods. The techniques used in movies by product placement are not very different from the techniques used in fast food commercials to attract children. The messages are the same, having fun in the restaurants, the image of being cool and the tasty food served on these restaurants. These messages work easily on young children. An average child watches about 10,000 food advertisements in one year on television and most of these advertisements are for fast food. Today televisions negative side is not only commercials anymore, but also the movies, which used product placement, shown on television. Fast food companies attack children and adults, everyone, with any weapon they can find including Internet, magazines, even games. What impact is this having on youth? Recent statistics indicate that 14% of children are now seriously overweight. 60% of overweight children between the ages of 5-10 years of age already have at least one risk factor for heart disease, including elevated blood cholesterol, blood pressure or increased insulin, and type 2 diabetes. Even if the audience dont notice the products placed in the movies, that doesnt decrease the effectiveness of the placement. In their minds they still have the image of the product even if they have difficulty in recalling the brands name because they didnt pay much attention, they have the image stuck in their minds. One other fact is product placement is becoming an issue that people talk about. Did you notice that in Flintstones they used Burger King this time. In the first movie they used McDonalds. I wonder why. or I didnt understand why the major character was so upset in McDonalds scene. getting more common in daily dialogues. People would talk about these products even more often as the studios continue making movies like Bye Bye Love, a movie opens with an almost 10 minutes long scene at a McDonalds. But one fact is that these kinds of movies dont get good reviews by the famous critics like Roger Ebert. This quote is taken from his article about the movie from Chicago Sun-Ti mes, The movie opens at a McDonalds, in a long and shameless product placement. Bye Bye, Love looks, in fact, like a McDonalds commercial for its first 10 minutes, as the restaurant serves as neutral turf where ex-wives can drop off the kids for their ex-husbands visitation rights. Today product placement doesnt only exist in movies. It is finding new areas to place the products. For example Bill Fitzhugh, an American author, used product placement in one of his books Cross Dressing. Though the book doesnt feature any scene of people enjoying fast food or anything close to that, there are a few scenes involving cocktails. So the book has placement of little products. Though the book had really bad reviews because of the product placement Fitzhugh still fights for his book. One recent product placement deal took place between Intel and McDonalds. Sims Online, the internet-based continuation of The Sims, a franchise that has sold more than 19 million units worldwide deals with McDonalds to place the restaurant in the game. With this deal in the game players will be able to buy McDonalds kiosk, sell McDonalds products and eat the products to improve their standing within the game. Electronic Arts announced that before the release of the game there might be even more product placements and it is easy to insert additional product later because of the games online nature. Yet, Sims fans didnt like the idea of the placement and they are arguing on the issue on message boards. Today our world is surrounded by fast food companies attacks. Junk and fast food is a part of our lives even if we dont want them in our lives. The image shown to us is a happy, colorful life with fast food. The question is not Do we want it? The question is How far would they go to sell us their fast food? There is no place left to escape from these attacks and fast food is a part of our daily lives whether we want it or not. Fast food industry made people feeding dinosaurs, eat at McDonalds, it is hard to imagine what is next! As Ralph Nader complains Whats next? An entire sitcom shot in McDonalds? May be one day there will be people living in McDonalds.

Capital Asset Pricing Model importance in financial world

Capital Asset Pricing Model importance in financial world Capital asset pricing model popularly referred to as CAPM has been of great importance in the asset pricing world. There have been wide acceptances as well as strong arguments regarding the validity of the model over the years, with regards to the fundamental assumptions of the model and the practicability of the model (Bodie, Kane and Marcus, 2005). (Bodie, Kane and Marcus, 2005) The capital asset pricing model provides a yardstick rate of return for appraising possible investments. The standard rate of return is a fair return given the risk involved in the investment. The model also helps us make an educated guess as to the expected return on assets that has not yet been traded in the market place. (Bodie, Kane and Marcus 2005) The CAPM assumes that the security market is large and investors are price takers, there are no taxes or transaction costs, all risky assets are publicly traded, investors can borrow and lend any amount at a fixed risk free rate, all investors analyze securities in the same way and share the same economic view about the world. (Bodie, Kane and Marcus 2005) The organisation of this write-up is as follows a detailed introduction of the capital asset pricing model (CAPM), followed by a literate review of the model which goes into an in-depth analysis of the model as regards to its functions, compatibility and suitability as it relates to asset pricing. Finally, in conclusion a capsulation of the defects, modification and significance of CAPM. J.Balvers, 2001 The Capital Asset Pricing Model (CAPM) is the most popular model of the determination of expected returns on securities and other financial assets. It is considered to be an asset pricing model since, for a given exogenous expected payoff, the asset price can be backed out once the expected return is determined. Additionally, the expected return derived within the CAPM or any other asset pricing model may be used to discount future cash flows (J. Balvers, 2001.p.35). Furthermore according to Bodie, Kane and Marcus, 2005, described CAPM as a method suitable for determining required rate of return of an asset. The model is considered as an extension of Markowitzs portfolio theory. It is expressed in a linear relationship between the return required on an investment and its systematic risk. As described below: E [Ra] =RF + ÃŽÂ ²a [E (Rm) RF), Where, E [Ra] is expressed as the required return on financial assets. Rf is the risk-free rate of return, E [Rm] is the expected market return and ÃŽÂ ²a is the measure of risk [Beta]. CAPM advocates; investors need to be rewarded in two ways: firstly for the time value of money and secondly risk associated with the security. The first half of the formula represents risk free return (Rf) that compensates the investors for placing money in any investment over a period of time. The other half of the formula represents [ÃŽÂ ² E(Rm Rf)] risk premium for bearing additional risk. (Hanif and Bhatti 2010) A more graphical and pictorial representation of CAPM is expressed in the Security Market Line (SML); the line shows the most efficient risk and return to an investor. It shows the expected rate of return of an individual security as a function of systematic risk (beta). FIGURE 1: THE SECURITY MARKET LINE Y X Source: Balvers,(2001:41) The Y-intercept (beta=0) of the SML is equal to the risk-free interest rate. The slope of the SML is equal to the market risk premium (Â µm -rf) and reflects the risk return trade off at a given time: SML: E(Â µM) = Rf + ÃŽÂ ²i [E(Â µm)-Rf] The risk expected return relationship is called the security market line (SML).The expected return on security equals the risk free rate plus the risk premium. In CAPM the risk is measured as beta times the expected return on the market minus the risk free rate. The risk premium of a security is a function of the risk premium of the market and varies directly with the level of beta, no measure of non-systematic risk appears in the risk premium, as CAPM assumes that diversification has eliminated it. (Mullins 2000.) LITERATURE REVIEW Beta is the standard CAPM measure of systematic risk, one way to think of beta is that it gauges security volatility relative to the market volatility (Mullins, 2000,p.108). Stock whose beta are greater than 1 has a high level of systematic risk and are very sensitive to the market changes, stock with beta less than 1 has a very low level of systematic risk and less sensitive to market changes, stock whose beta is equal to 1 as an average level of systematic risk, rise and falls at the same percentage as the broad market index. (Mullins, 2000) In a freely competitive financial market described by CAPM, no security can sell for long at a price low enough to yield more than its appropriate return on the SML. The security will be very attractive compared with other securities of similar risk and investors would bid its price up until its expected return fell to the appropriate position on the SML. Conversely, investors would sell off any stock, selling at a price high enough to put its expected return below its appropriate position. The resulting reduction in price would continue until the stocks expected return rose to the level defensible by its systematic risk. (Mullins 2000). On the SML the stocks with low beta will lead to a low risk premium. Despite the stocks high level of total risk, the market would price it to yield a low expected return. In practice such counterintuitive examples are rare, most companies with high total risk also have high betas and vice versa. Though according to CAPM the financial market cares only about systematic risk and price securities such that expected return lie along the SML. (Mullins 2000). One of the major purposes of the Capital asset pricing model is the determinant of the institutional demand for common stock. At the most basic level, institutional demand should be a function of the risk-return attributes of individual stocks. (Hanif and Bhatti 2010). It is mostly used by the finance managers and/or investors in finding the risk of the investment and to predict the expected return of the stock (Jagannathan and Wang, 1993). It is also used to find out the cost of capital, Capital budgeting is used by a firm to note profitable and unprofitable projects. A key variable in any capital budgeting procedure is the cost of capital, also referred to as the opportunity cost of the capital necessary to finance the project. The opportunity cost accounts for time preference as measured by the risk free interest rate and risk. It assumes that relevant risk is systematic risk that can be measured based on the (estimated) beta of the project and the anticipated market excess return. A related application is in regulation. In a case, for instance, where the government fixes the price of a particular service provided by a utility, the administered price depends on providing the utility with a fair return on capital. This fair return is often calculated by applying the CAPM to determine the systematic risk of the utilitys activities and thus obtaining the required return (J. BALVERS, 2001). CAPM is also an effective tool for portfolio return evaluation; it is used to find out how a managed portfolio has performed. This is because higher levels of systematic risk in the portfolio imply higher average returns. In practice it is used to adjust for risk and also differentiate abnormal returns from simply excess returns. (J. BALVERS, 2001) Mullins, 2000 states that CAPM as an idealized theory of financial markets is surrounded by some controversies in that the models assumptions are viewed as clearly unrealistic. But the true test of CAPM is naturally evident in how well it works there have been numerous empirical test of CAPM. Most of these have been examined in the past to determine the extent to which stock returns and betas have corresponded in the manner predicted by the security market line. With few exceptions the major empirical bodies in this field have concluded that betas are not fixed through time. This fact creates difficulty when betas estimated from historical data are used to calculate costs of equity in evaluating future cash flows. Beta which is used as a measure of risk appears to be associated to with past returns, due to the close link between total and systematic risk, distinguishing their effects will be difficult. Under CAPM it is believed that Beta should change has both company fundamentals and capital structure changes in reality. It is also argued that beta estimates from the past are subject to statistical estimation error. The estimate of the future risk free rate and the expected return on the market are also subject to error, although quite alot of research has concentrated on developing methods to reduce the possible error (Mullins, 2000). Reality matches what the CAPM foretell as the relationship between beta and past returns is linear. Also the relationship is positively sloped which implies that high returns are associated with high risk and low returns are associated with low risk (J. BALVERS, 2001) CONCLUSION In conclusion despite CAPM shortcomings in measuring the cost of capital and due to its single period model coupled with its inability to reflect all market information (efficient market hypothesis) (Johnson, Spearin Groenewegen 2006). Speaking of the inability of CAPM to fully capture and reflect a real life situation this can be better explained in the role CAPM plays in efficient market hypothesis (EMH). Basically there are three forms of market the strong form of market efficiency (EMH) in which the market prices reflects all available information which includes both the insider information and forecast information on a real time basis making asymmetry information absent. Though this cannot be totally assured in the two remaining forms of EMH the semi-weak and weak form of efficiency do no justice when it comes reflecting all available information present in the market on a timely basis and a more informed investor can outperform both uninformed investor and the market as a whol e (Z.A. Ozidemir 2008). In line with the above statement (Merton 1987) was of the notion that in reality some investors were better more informed than others to the extent that some less informed investors were not aware of the existence of some opportunities in the capital market. Despite this deficiency some investors still used CAPM to measure asymmetry information that was present in the market by modifying it to take care of the heterogeneous information. Which included the measurement of how asymmetry information influences stock prices and cost of capital (Easley and OHara 2004).An in-depth examination of the model proves that the use of CAPM both in theory and in practice cannot be totally discarded in that it has much to say as regards to the way returns are determined in the financial market as compared to other models. Its key advantage is that it quantifies risk and provides a widely applicable, relatively objective routine for translating risk measured into estimates of an expected return coupl ed with modification of the traditional CAPM contain the impact of changes in expected return distribution (Javed, 2000). Finally a major advantage of CAPM is the objective nature of the estimated cost of equity that the model can yield. CAPM cannot be used in isolation because it necessarily simplifies the world of financial markets. But financial managers can use it to supplement other techniques and their own judgement in their attempts to develop realistic and useful cost of equity calculations (Mullins, 2000).

The Painter :: essays research papers

Suddenly, he woke up. He sensed that the train had stopped. â€Å"Am I in Beijing?† John Gwen thought. He looked around and saw Tianjing signs on the pillars in the train station. â€Å"Looks like this is it. Well I better hop off and glance around. After he hopped off, he saw two security guards hurrying toward him. Uh-oh. Two strong security guards rushed to him and grabbed him. The other one took his painting. They sent him to the office to confront their chief. The chief was sitting down behind a large desk and looked like a kind looking man that was toughened by the world. He had eyes that can look right through you. â€Å"Chief, we caught this thief trying to sneak off the cargo train that just arrived. This is what he stole.† Said one of the guards as he handed the painting over to the chief. â€Å"I suggest putting him in jail for fifteen days and see if he tries to steal again.† Said the other guard. â€Å"Oh no,† John thought, â€Å"if they put me in jail for fifteen days. I’ll miss the art convention. I must prove my innocence.† â€Å"No, no, I swear, I didn’t steal it! That’s my—â€Å" â€Å"Shut up!† the first guard ordered. The chief had been silent since the suspect had been brought in. The man looks like a high school student. He is shivering and looks very nervous. â€Å"Is he shivering because he is afraid of getting caught? Or is he freezing?† he thought. â€Å"Okay, what’s your name? â€Å"J†¦J†¦John Gwen.† He muttered, â€Å"c†¦can I have hot water?† â€Å"Sure.† And he poured some hot water for him pretending not to hear the grunt from one of the guards. Then he waited as John slowly drank the water. â€Å"Well,† John thought, â€Å"if I can’t prove that the painting is mine, I could get to the convention on time but I will also have to pay for sneaking on the train. However, I could pretend to go to the bathroom and escape but I won’t be able to take my painting with me. Also, how will I get to Beijing then?† â€Å"Okay, what are you doing here?† the chief asked. â€Å"I was going to go to Beijing but at Shenyang, I fell asleep when I was waiting for the train and somebody stole my tickets and all my money so I snuck on a cargo train and I thought it was going to Beijing but when I woke up I was in Tianjing and then two guards rushed over and—â€Å"

Marijuana Vs Tobacco Essay -- Compare Contrast Smoking Weed Cigarettes

Marijuana Vs Tobacco Nowadays there is a big dilemma to whether legalize marijuana or not and whether marijuana is really a lot more dangerous than tobacco. There are big differences between the two of them, but there is, without any doubt, one that has a lot more negative effects on the human body and the human brain than the other. Due to research we can compare them and conclude which one is worse. Marijuana is a green, brown, or gray mixture of dried, shredded leaves, stems, seeds, and flowers of the hemp plant (Cannabis sativa). Cannabis is a term that refers to marijuana and other drugs made from the same plant. Other forms of cannabis include hashish, and hash oil. All forms of cannabis are mind-altering drugs (Zimmer and Morgan 1). The main active chemical in marijuana is THC (delta-9-tetrahydrocannabinol). Short-term effects of marijuana use include problems with memory and learning, distorted perception, difficulty in thinking and problem solving, loss of coordination, increased heart rate, and anxiety (Zimmer and Morgan 1-2). Marijuana is usually smoked as a cigarette (called a joint) or in a pipe or â€Å"bong†. Marijuana has also appeared in blunts, which are cigars that have been emptied of tobacco and refilled with marijuana, sometimes in combination with another dru... .... Works Cited Edell, Dean. â€Å"Comparing cannabis with tobacco†. 22 September 2003. BMJ Volume 327, pp 635-6. Howard, Geese. â€Å"Cigarrettes vs Marijuana.† Digg 23 September 2006 Legalization of Marijuana. 10 February 2008. Tashkin, Donald, Francis Young and Louis Gagnon. Marijuana less harmful to lungs than Cigarrettes. Medical Post. 6 September 1994. What is Tobacco? Health Promotion Services, Vaden Health Center, Stanford University. February 2004. Zimmer, Lynn and John P. Morgan. Marijuana myths & Marijuana Facts: A Review of the Scientific Evidence. August 1997.

Individual Assignment Essay

1. Introduction Nowadays, as experts are studying further and further about personality, the importance of it in the society and workplaces is highly aware by everyone. The more we know about personalities, the better we can understand why people do the things they do, and how to communicate with them. Knowing about our own personalities, we can improve our styles, reduce stress and conflicts as well as develop positive attitudes in life (punctuality, flexibility, willingness to learn, friendliness†¦) Therefore, through this paper, I will examine deeply in my personalities as a particular example to further understand this matter. Moreover, with the focus on how it affects me in personal and professional development, I can find and improve myself to achieve the best success in my future. 2. Methodology The basic concept of my assignment is the Big Five Personality Model. â€Å"Five basic dimensions underlie all other and encompass most of the variation in human personality† are: * Extraversion: one’s comfort level with relationships. Extraverts get their energy from interacting with others, while introverts get their energy from within themselves. Extraversion includes the traits of energetic, talkative, and assertive while introversion personalities are usually quiet, reserved and shy. * Agreeableness: the extent to which a person is good-natured, helpful, trusting, and cooperative. Traits include being kind, affectionate, cheerful and warm. * Conscientiousness: responsibilities and reliabilities. Conscientious people have self-discipline, well-organized, careful and responsible. * Openness to experiences: creative minds and willingness to learn. People with high level of openness tend to be imaginative, curious, independent and somehow artistic. * Emotional Stability: ability to deal with stress and other tense situations. A person who is very stable emotionally would remain calm in many situations and would feel secure. Bases on this theory, with the help of an online website, I’ve got the result about my personalities according to Big Five Model. With this result, I will be able to evaluate and improve my career as well as my positive personalities. 3. Analysis results: Results: http://img841.imageshack.us/img841/9448/yourbigfiveresults.png In my opinion, this result is matched 80% with my real personalities. In real life, I can be comfortable with people that I already knew before, especially classmates, parents, siblings†¦ I can do silly things, say lots of random things, and joke freely. However, with strangers, I usually keep a secured distance, be formal and respective as much as possible. Sometimes, in disadvantaged circumstances, I might be shy and stay quiet all the time being with strangers as I don’t want strangers to know too much about myself. That’s why my result in Extroversion is a little above average score (59/100 respectively). Consequently, this will help me find balance in group working, be opened and be quiet when needed. My job performance will be improved along with my social skills. Moreover, in competitive situations, especially facing with rivals, I can keep them from knowing about my strength and weakness; or pretend like I am not a dangerous rival for them. Next, refer to Openness to Experience trait, because I really like original, conventional and unchangeable things so the low score (20/100) is reasonable. I don’t have a variety of interests but only a few one and do it thoroughly with my passion. However, sometimes the closeness in my mind prevents me from create new ideas and stay creative while brainstorming. But it’s true that I am a down-to-earth person as I really hate unclear, misleading, dishonest things/people. I know this attitude sometimes has a bad effect on my career and my personal life since I am not willing to learn new things so my training performance will not be as good as I expect. If I am a leader, I might ignore helpful creative ideas from my teammates. My honest and straight personality also bring me hard times dealing with others although it’s a really worthy trait. However, I believe that the original is always the best basement for my every innovation. It helps me balance a group that contains many open-minded people and keep conventional values of life. This conventional and honest personality might be one of the important reasons leads to my disagreeableness (22/100 of agreeableness). Because I am a little stubborn and hard to be persuaded, sometimes I find the dishonest people, the unclear things or the too-reliable-on-others person really uncomfortable and annoy me. Normally, I am quite kind and lovable; but whenever I am concentrating in doing something, I can easily be irritated by people who try to distract me. My perfection attitude also get me into quarrels as I always find the mistakes in others’ performances and try to fix it for them. Nevertheless, as my friends and teammates stated, the perfectionist inside me really helps them a lot when they complete their tasks. I am easy to be angry and annoyed but it’s always reasonable and related to work issues or problems of the equity. So I think this is not a disadvantage but an advantage for my career and personal life. Besides that, my flexibility in Emotional Stability helps me a lot in dealing with these two weaknesses. Despite easily being irritated by others, I can hold it in and balance my emotions really well. I made decision for tense situations really slowly and calmly. I don’t take it as a pressure or stress but only a problem like other problems everyone needs to face in life. One important reason for the low score is I am truly an optimist, seeing things with believe, happiness and hope. It’s not that I paint my life with pink, but my rational thinking always leads me to better things, not worsen the situations. As a result, my stress level will be reduced a lot, prevent me from being overload with tasks, problems, personal matters†¦ Because I know how to show my expressions and emotions at the right time, to the right person, my social relationships are really good, bring me benefits in both personal and professional life. I can tell that I have only one close best friend; but I have a lot of good friends who are ready to help me anytime I need, thanks to my emotional stability. The last trait is conscientiousness with high score at 83/100. This indicates that I am a well-organized, disciplined and reliable person. I really hate disorganized things and people. I always try to arrange my stuff into a fixed positions and I hate when someone try to change it or make it messy. I usually make plans; review its process regularly and try to finish as perfect as possible. If I am assigned a task, I will try to do it thoroughly and not let anyone complain about my performance, or at least reach the bearable stage. This is applied with not only my personal events but also my working tasks and problems, especially tasks I have a lot of interests in like handicrafts, writing for magazines, reviewing things. In my point of view, this is the most important trait among five traits. My great efforts and responsibilities will bring me more and more knowledge, then contribute to higher level of my job performance, as well as help me organize my life effectively. Not only those but people also trust me and respect me for my enthusiasm, concentration and reliability. Therefore, if I am a leader, I can easily affect and lead my teammates follow my decisions or instructions; also my position, status in the group will be firm and long lasted. 4. Conclusion & Lessons learned To summarize, my personalities according to Big Five are quite correct and bearable. The five traits, no matter how high or low, have certain effects on our personal and professional development. It also indicates that everyone has their own personalities and no one is similar to another one. Although this is only a test and might not say everything about oneself, but based on those personalities, we can find the best solutions for our problems, the best way to live and the best career to take. Knowing about personalities, we can try to improve the good side and reduce or fix the bad side of our attitude to improve our living standard, job performance and satisfaction. Moreover, when dealing with relationships in society, we can have a wider view of one person, especially when being a leader joining in group works or assigning suitable tasks.

Baldwin Bicycle Company Essay

Baldwin Bicycle Company is its own independent bicycle shop that has been in business for almost 40 years. Last year Baldwin had sold 98,791 bikes which accounted for nearly $10 million in sales for 1982. Suzanne Lesiter is the marketing Vice President of Baldwin and has just been offered a proposition from Karl Knott, a buyer from Hi-Valu to possibly start producing bikes for them. Baldwin had never conducted any business with a chain department such as Hi-Valu since it was use to its own independent retailers. There were three conditions that must be met in order for the deal to be made between the two companies. The first condition is that Hi-Valu wants to have ready access to a large pool of inventory, but didn’t want ownership of the bicycles till it reached its stores or would pass the four month deadline of being held at their regional warehouses. Hi-Valu would then have 30 days to pay Baldwin. When looking at this new system of inventory, Baldwin will be adding new costs that have to deal with the regional warehouses of Hi-Valu. These asset related costs include record keeping costs of $7,156.38, inventory insurance of $2,146.91, state property tax of $5,009.46, inventory-handling of $22,066.13, and pilferage of $3,578.13. These relevant costs add up to about $39,957.07. Baldwin must also add other asset costs for the way the inventory system is being run. Baldwin will not expect to show any sales for at least the first two months considering most of their bikes will be at the regional warehouses. Even after they have been transported to one of Hi-Valu’s stores or have reached the four month deadline, Baldwin still has to wait an additional 30 days for their payment from Hi-Valu. These extra variable costs include materials for two months at $165,833.33, Work in Progress at $34,600, Finished Goods at $34,600, Goods at Hi Valu at $288,333.33, and the pay period of 30 days for the Accounts Receivable at $192,637.50. As a whole there are asset related costs of $755,594.57. This outweighs the relevant revenue that is gained from the â€Å"Challenger† series which makes for high capital investments which seem very risky. The fact that Baldwin must pay interest on the inventory also adds additional costs which skyrocket the relevant cost up to $1,427,419.15 at the worst case scenario of four months.